September 29, 2006
...Because of the military discounts, Bonaventure Discount Golf in Augusta and Gordon Lakes Golf Course on Fort Gordon no longer receive Ping products...Karsten Manufacturing Corp. of Phoenix, Ariz., which has a registered trademark on the Ping brand, discontinued its Bonaventure and Gordon Lakes accounts in August.
That's right - because of Military discounts, Ping has pulled its products. This is why:
It's something we put in place to protect our brand," said Bill Gates, Ping's director of distribution and associate general counsel.... no exceptions can be made when it comes to shops selling their clubs under the suggested price listed in their agreement ...
A couple of excerpts from Ping's letter to Bonaventure:
Please do not call your field representative regarding the following ... When PING adopted the iFIT Pricing Policy, it unilaterally decided to close accounts that sell a PING product for less than its Blue Column Price. As a result, Account Number 16906 is closed effective immediately.
The entire article is here (registration required)
Ah - well guess that marketing genius strategy will protect their product. Personally, I'm all for protecting it to the point where no one buys it anymore. Quite obviously they are such a "hot" company, they don't need the little people anymore.
Hey Ping - guess what? These are the people who make it possible for your company to exist. They're the ones who make it possible for your business to prosper. They're the ones who keep us safe so we can go out and make money that we can spend on things like golf.
Have a look at how much money they make for performing this service for you.
But, hey, by all means, keep your pricing protected. Make sure you don't let those military people catch a break. I'll do my best to pass this along to everyone I know. We'll try our best to be sure your pricing isn't contaminated by anyone who supports the military. After all, you obviously don't need us. Happy Sales to you.
Hat tip Blackfive.
Posted by: Richmond at September 30, 2006 08:45 AM (e8QFP)
Oh, and thanks. I resolve not to buy Ping products.
Posted by: Jim - PRS at September 30, 2006 09:54 AM (ANg2D)
More at http://foreignobjectdamage.blogspot.com/2006/10/ping-golf-gets-blinding-flash-of.html
Posted by: Fod at October 01, 2006 07:13 AM (1n2o6)
Screw them. The fact they were callous and stupid enough to engage in that kind of behavior in the fist place is enough to ensure I'll never buy their products. Not that I golf much, or would spend that kind of cash on clubs, but still....
Posted by: Graumagus at October 01, 2006 07:51 AM (hsR56)
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